宣讲会-Masterclass by Nanyang Professor: Topic on Marketing for Competitiveness

时间：2018年3月6日下午3:00pm~5:00pm

地点：邯郸校区马锦明楼109室

Marketing for Competitiveness:

The Singapore Inc. Experience.

Without any iota of doubt, the business environment is RUDE - Rapidly changing; Uncertain; Dynamic and Engaging.

In a rude environment, all organisations need to continuously transform and stay competitive, in order to keep abreast with, if not ahead of, the latest developments. This is especially so in a world that is increasingly digitalised and hyper-competitive. In order to remain sustainably successful, all organisations have to market themselves competitively. As what Philip Kotler said, “Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.”

Remarkably and almost miraculously, a tiny nation like Singapore, with hardly any resources, a small land area of around 700 sq km and no more than 3.5 million citizens, is able to make its mark globally, by any economic measure. That it can do so, is due to its ability to stay competitive and to market itself competitively in a digital world. Countries or organisations, profit or non-profit, big or small, established or start-ups, may find useful lessons from this tiny island-state’s growth experience.

Short Biography of the Speaker -Dr Hooi Den Huan

Dr Hooi Den Huan is an Associate Professor in Marketing and International Business, Nanyang Business School and the Immediate Past Director of the Nanyang Technopreneurship Center, Nanyang Technological University, Singapore.

He is Supervisor of the Executive Board, Asia Marketing Federation Foundation and together with Philip Kotler and Hermawan Kartajaya, Den co-authored four bestselling books, Rethinking Marketing (also with Sandra Liu) ([2003], Think ASEAN! [2007], Think New ASEAN! [2015]and Marketing for Competitiveness(2017). Their fifth book, Asian Competitors, will be launched in the first quarter of 2019.

Den obtained his Phd from the University of Manchester and he was a Visiting Scholar at the Sloan School of Management, MIT and a Babson TETA Fellow. He is also a Chartered Accountant (ICAEW) and a Chartered Marketer (CIMUK)

He was conferred the Distinguished Global Leadership award by the Pan-Pacific Business Association (2011), the ICSB President’s Award (2014), a Fellowship by the Marketing Institute of Malaysia (2016) and an Honorary Fellowship by the Marketing Institute of Singapore (2018).

外事处

2019.1.16